WHY TRUST IS IMPORTANT!

Francis Fukiyama wrote a book in 1995 entitled Trust. In this book, he reported on the results of studies of various nations over the centuries. Each of these nations was examined on the basis of the level of trust that existed within their societies. Fukiyama concluded that high-trustnations are prosperous and offer ever-greater opportunities for more and more people. Low-trust nations, on the other hand, have lower levels of prosperity and development. What is the reason for this? It turns out that the greater the levels of trust amongst the people, the government, and the business community in any particular nation,
the greater was the level of economic activity, growth, development, and prosperity that occurred. The lower the level of trust, the higher was the level of corruption and dishonesty. People were reluctant to invest or tie up their money in that country or economy. The fundamental glue that holds any relationship together is trust. It is impossible for us to proceed in any kind of a relationship unless we
trust the other person. All intimate relationships are based on trust. All good friendships are based on trust. All strong families are built on trust. In businesses and organizations, trust is the essential ingredient that holds the organization together. The success of the enterprise is virtually impossible without it.
The very best companies to work for have high-trust environments. In a great company, everyone, at every level, absolutely trusts and believes what other people say is true. In a good company, telling a lie
can be enough to cost you your job. In general, Americans place an inordinate emphasis and value on
the element of trust. You cannot even drive down the street without absolutely trusting that the person coming toward you will drive on his or her side of the road. Trust is the binding ingredient that holds our entire society together.
In business trust is an important tool for success and prosperity.